Dot Dot Dot

2021

Dot Dot Dot is a bespoke display typeface consisting of four styles—stress, anxiety, depression, and okay—in response to the decline in mental health as a result of the pandemic.

These are presented in a type specimen book that aims to reveal the internal barriers people often face when having conversations about their mental health, resulting in those awkward “dot dot dot” moments. Through the use of playful bright colours and expressive letterforms, the project aims to reduce stigma, spark genuine dialogue, and show the benefits of opening up.‍‍

Best Design Awards Gold Winner 2021

Dot Dot Dot

2021

Dot Dot Dot is a bespoke display typeface consisting of four styles — stress, anxiety, depression, and okay — in response to the decline in mental health as a result of the COVID-19 pandemic.

These are presented in a type specimen book that aims to reveal the internal barriers people often face when having conversations about their mental health, resulting in those awkward 'dot dot dot' moments. Through the use of playful bright colours and expressive letterforms, the project aims to reduce stigma, spark genuine dialogue, and show the benefits of opening up.‍‍

Best Awards Gold Winner 2021

Coptic bound book in an engraved slipcase.

The four styles are based on what people have drawn what each condition feels like to them.

Spiky letterforms reference the idea of pulling hair when stressed.

Wavy distortion — the feeling of uncertainty and nervousness.

Letterforms are bottom heavy — like a slumped over feeling.

The final section of the book showcases Dot Dot Dot Okay, almost acting like a resolution. The letterforms are less distorted while open dialogue is displayed.