Ashleigh Sun

Absurd + Outrageous

2020

A collaboration with Farin Dickinson, Nicole Canuto, and Cody Wadham-Burke.

String — not to be mistaken with thread, rope, twine, etc.—is a product that has not received much significant advertising and branding attention. Absurd + Outrageous is a new brand of string (edible, sniffable, usable, and collectible) marketed towards a VALS target market — Experiencers — who are impulsive, trendy, spontaneous, adventurous, and more.

Working collaboratively, we have researched and generated the concept, logo, copywriting, imagery, advertising, packaging, and brand book.

View brand book

Absurd + Outrageous

2020

A collaboration with Farin Dickinson, Nicole Canuto, and Cody Wadham-Burke.

String not to be mistaken with thread, rope, twine, etc. — is a product that has not received much significant advertising and branding attention. Absurd + Outrageous is a new brand of string (edible, sniffable, usable, and collectible) marketed towards a VALS target market — Experiencers — who are impulsive, trendy, spontaneous, adventurous, and more.

Working collaboratively, we have researched and generated the concept, logo, copywriting, imagery, advertising, packaging, and brand book.

View brand book

Ten fruit flavours — mangosteen, strawberry, watermelon, guava, lychee, peach, starfruit, yuzu, coconut, and an unknown mystery flavour — were created to entice Experiencers to collect all the different flavours of string.